• arivuproskills
• 23 Oct, 2024
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• 6 Mins Read

Types of Digital Marketing

The concept of Digital Marketing is path breaking & new in the Indian market. It will take a little time before the Indian consumer market gets fully aware and used to it. The prospect of web based companies is expected to be very bright considering the fact that more and more Indians are going in for web based marketing. It encompasses a variety of strategies and tactics used to promote products and services through virtual mode i.e. online.

What is Digital Marketing

Digital marketing is promoting brands using all forms of digital advertising. This now includes television, internet, mobile & any other form of Digital media”. Generally, it is the method of promoting goods and services using digital media channels (online) to reach consumers according to the time, relevancy, personal & cost-efficient manner.

Below are some of the most popular forms of digital marketing to help you choose which ones would be most appropriate for your business:

Related topic: Complete digital marketing tutorial

SEO

SEO is the practice of making your website appear higher and rank in search engine results pages. The higher your website ranks in search results, the more organic traffic it is likely to occur.

Benefits:

• High conversion rates: It automatically lead to the high conversion rates to the websites

• Competitive advantage: It has an upper hand when it comes to sustaining in the competitive world.

Types:

• On-page SEO: This includes helping specific web pages rank higher.

• Off-page SEO: Refers to actions that occur outside of your website and have an influence on rankings. This involves link building and social media marketing.

• Technical SEO: It usually involves optimizing the technical aspects of your website, such as site speed, mobile-friendliness, and secure connections

Content Marketing

Usually Content marketing focuses on creating valuable, relevant content to attract and engage a target audience. This can include blogs, videos, infographics, podcasts, and more

Benefits:

• Establish expert: By providing quality information, you may establish your business as an industry expert.

• Engage Customers: Engaging content keeps visitors on the website longer and encourages sharing.

Types:

• Blogs: Blog posts are informative pieces that address client concerns or interests.

• Videos: Videos are visually engaging content  and can help to suggest and implement the ideas.

• Webinars: Webinars are live/recorded seminars that give overall information on a particular topic

Also read: Why digital marketing is best career choice

Social Media Marketing

Social media marketing deals with advertising the brand/content across various social media platforms and social apps.

Benefits:

• Brand awareness: With the help of the social media channels, brands can easily increase the awareness about the brand.

• Cost efficiency: It is of low cost, which lessens the cost for the businesses to save cost.

• Information about the products: It helps to spread the information and services about the brand in an effective way.

Types:

• Content marketing: It usually deals with creating the contents for social media and engage with customers
• Video marketing: It generally deals with the creating  visual video content to connect with the audience
• Influencer marketing: It leverages individuals with significant following.

Email Marketing

Email marketing deals with sending concerened messages to your audience through email. It is a direct form of communication that can improve leads and retain customers.

Benefits:

• Low cost: Email marketing is a cost-effective method for the  traditional marketing strategies.
• High ROI: Email marketing is one of the most profitable and beneficial methods of digital marketing platforms.

Types:

• Promotional: It is mainly used for promoting sales and offers of the products
• Newsletter: It includes customer reviews and article blogs
• Transactional: It is a general type which consist of passwords, other aspects

PPC

PPC advertising is one of the  business strategies in which marketers pay every time a user clicks on their ad online. This strategy is widely employed by search engines and social media networks.

Benefits:

• Quick Results: PPC method  may generate visitors nearly immediately.

• Specific advertising: Targeted advertising allows advertisers to target certain demographics, regions, preferences and interests.

• Cost effective: To keep your expenses under control, create daily or monthly, quarterly  budgets.

Types:

• Social media ads: It appears on social media platforms

• Display ads: It includes text, images, banners

• Search ads: The ads appear on the searches

See also: SMS marketing

Affiliate Marketing

Affiliate marketing is a technique which is based on performance in which the business compensate affiliates for organizing traffic or purchases through activities based on the promotions.

Benefits:

• Low risk: Businesses pay only for the  successful sales, so it will be less risky.

• Global Reach: Affiliates can help you reach new specific audiences and markets.

• Performance based: Compensation is performance based, which aligns incentives between businesses and other factors.

Types:

• Bloggers: It is similar to the content marketing

• Email marketing: It is related to the marketing through sending messages to the audience through mail

Influencer Marketing

It involves making a team or collaboration with other individuals who have a substantial following on social media platforms to promote your brand.

Benefits:

• More traffic:  This method helps in driving the traffic to the web pages

• Effective Search engine: It automatically improve the effectiveness of the content in the search engines

• Low Cost: You can create content anywhere which normally reduces the expenses.

Types:

• Giveaways: It is process of offering prizes for the audience to predict the winner

• Takeovers: It is a unique strategy used for new audience

Related topic: Scope of digital marketing

Video Marketing:

This method uses video material to promote and sell products, educating about the services, or sharing brand stories. Social media Platforms and video sharing platforms have made video marketing more prevalent.

Benefits:

• Higher Engagement: Video material is more probable to grab attention than text or photos.

• Improved SEO: Videos may increase your site’s SEO since they frequently result in long-term user engagement. etc..

Types:

• Live videos:  It is the process of live streaming of the videos just to connect with the audience at particular point of time

• DIY videos: It is the strategy to showcase the positive side of the firm or the business, etc.

Explore: Learn digital marketing now!

Conclusion

In a nutshell, Digital marketing is a multidimensional factor that provides firms with several ways to reach their specific target audience. Also by analyzing the various forms of digital marketing and how they function allows organizations to better adjust their techniques to fulfill their objectives and effectively engage with their target audiences. Whether you’re focusing on SEO, content marketing, social media, or another method of marketing, understanding your audience, and relevant content and material is critical to success. 

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