Pass PercentageDigital Marketing
₹10,000.00₹2,349.00 + 18% GST
SEM
SEM
Course Description
Search Engine Marketing (SEM) is one of the most powerful tools in digital marketing — helping brands reach the right audience at the right time through paid search ads. This course is designed to equip you with the practical skills to plan, launch, and optimize campaigns using platforms like Google Ads and Bing Ads.
Whether you’re aspiring to become a digital marketing professional, run ad campaigns for your own business, or enhance your marketing skill set, this program will help you master every step of paid advertising — from keyword research to conversion tracking.
What You’ll Learn From This Course
- Understand the fundamentals of SEM, PPC, and ad auctions
- Conduct keyword research and build high-performing campaigns
- Write compelling ad copies and design conversion-focused landing page
- Manage budgets, bids, and optimize for maximum ROI
- Use Google Analytics and conversion tracking to measure performance
- Explore advanced strategies like remarketing, audience targeting, and smart bidding
- Work on live projects to create and manage real Google Ads campaigns
By the end of this course, you’ll be confident in running end-to-end SEM campaigns that deliver measurable business results — ready for roles like PPC Specialist, Campaign Manager, or Digital Marketing Analyst in top marketing agencies or companies.
Curriculum
- 6 Sections
- 28 Lessons
- 50 Hours
Expand all sectionsCollapse all sections
- Module 1: Introduction to Search Engine Marketing (5 Hours)5
- Module 2: Keyword Research & Campaign Planning (10 Hours)5
- Module 3: Creating Effective Ad Campaigns (10 Hours)5
- Module 4: Tracking & Performance Optimization (10 Hours)5
- Module 5: Advanced SEM Strategies (10 Hours)5
- Module 6: Project & Assessment (5 Hours)3
This course is ideal for students, professionals, and anyone looking to build or enhance their skills in SEM, paid advertising, and online marketing.
No prior experience is required. The course starts with the basics of search engine marketing, gradually moving to advanced paid campaign strategies.
A comprehensive program designed to teach Google Ads, campaign setup, keyword targeting, bidding strategies, ad copy creation, performance tracking, and analytics for real-world SEM campaigns.
Yes, you’ll receive an SEM Professional Certificate from ArivuPro Skills upon successful completion of the course and practical projects.
The course is available in online, offline, and recorded formats. You can choose the mode that best suits your learning style and schedule.
The course is designed for a total of 50 hours of instruction. The exact duration may vary depending on your pace, practice, and project work.
Yes. Upon successful completion, you will receive placement assistance to help you explore career opportunities as an SEM Specialist, Digital Marketer, or related roles.
You’ll learn Google Ads campaign management, keyword targeting, bidding strategies, ad copywriting, performance tracking, and analytics for paid campaigns.
Absolutely. You’ll work on real-world SEM campaigns, live accounts, and case studies to apply your learning and gain practical, job-ready experience.
You can connect with our support team or course mentor anytime for guidance and assistance throughout your learning journey.
Features
- Comprehensive training in Adobe Premiere Pro
- Hands-on projects with real video editing tasks
- Certification from Adobe Premiere Pro and ArivuPro Skills
- Flexible learning: online and offline options
- Expert mentorship with doubt resolution via chat
RELATED COURSES
Courses You May Like
beginner
beginner
SEO
₹8,000.00₹549.00 + 18% GST