ArivuPro Skills
+916364925600
skills@arivupro.com
Menu
Home
Courses
Analytics Courses
Data Analytics
Business Analytics
Power BI
Tableau
R Programming
SQL
Tech Courses
Advanced Excel with AI Integration
Marketing Courses
Digital Marketing
SEO
SEM
Finance Courses
Financial Modelling
About Us
Blogs
Contact Us
Offline Courses
Career
Admission
SEM
Curriculum
6 Sections
28 Lessons
50 Hours
Expand all sections
Collapse all sections
Module 1: Introduction to Search Engine Marketing (5 Hours)
5
1.1
Understanding SEM and how it differs from SEO
1.2
Search engine advertising ecosystem
1.3
Key concepts: CPC, CTR, Quality Score, Ad Rank
1.4
Overview of Google Ads and Bing Ads
1.5
Setting up Google Ads account
Module 2: Keyword Research & Campaign Planning (10 Hours)
5
2.1
Types of keywords: Broad, Phrase, Exact, Negative
2.2
Tools for keyword research (Google Keyword Planner, SEMrush, etc.)
2.3
Structuring campaigns and ad groups
2.4
Budget planning and bidding strategies
2.5
Mapping keywords to user intent
Module 3: Creating Effective Ad Campaigns (10 Hours)
5
3.1
Writing compelling ad copies and headlines
3.2
Ad extensions and formats
3.3
Landing page best practices and conversion alignment
3.4
Campaign types: Search, Display, Shopping, and Video Ads
3.5
Understanding responsive search ads
Module 4: Tracking & Performance Optimization (10 Hours)
5
4.1
Conversion tracking setup using Google Tag Manager
4.2
A/B testing of ads and landing pages
4.3
Quality Score optimization techniques
4.4
Bidding automation and smart bidding
4.5
Using Google Analytics for SEM insights
Module 5: Advanced SEM Strategies (10 Hours)
5
5.1
Remarketing and audience targeting
5.2
Competitor analysis and benchmarking
5.3
Integrating SEM with SEO and social ads
5.4
Managing multi-channel campaigns
5.5
Case studies and live campaign review
Module 6: Project & Assessment (5 Hours)
3
6.1
Hands-on project: Creating and optimizing a real Google Ads campaign
6.2
Campaign performance reporting and presentation
6.3
Review, feedback, and final evaluation
This content is protected, please
login
and
enroll
in the course to view this content!
Fill this form and get email id, phone no of the company
Get Your Job Details Now
First Name
Last Name
Email
Phone
Submit Form
×
Modal title
Main Content
