Digital Marketing
This course aims to familiarize students with the concept of digital marketing and its current and future evolutions.
COURSE OUTCOMES
At the end of the course, students should be able to
- Understand the concept of digital marketing and its real-world iterations.
- Articulate innovative insights of digital marketing enabling a competitive edge.
- Identify and utilize various tools such as social media etc.
- Understand how to create and run digital media-based campaigns
OBJECTIVES OF THE COURSE:
This course aims to familiarize students with the concept of digital marketing and its current and future evolutions. It further aims to be able to equip students with the ability to understand and subsequently create strategic and targeted campaigns using digital media tools.
COURSE SYLLABUS:
| Explore the shift from traditional marketing methods to digital strategies. |
| Stay informed about the latest trends and changes in digital marketing. |
| Learn about the significance of influencers, videos, experiential marketing, voice searches, and visual content. |
| Step-by-step guide to creating your own website using WordPress. |
| Understand how to develop detailed customer personas and conduct effective competitor analysis. |
| Grasp the essentials of on-page, off-page, local, and technical SEO. |
| Understand Google's emphasis on enhancing user experience for better rankings. |
| Explore effective content creation, multimedia integration, and link-building techniques. |
| Learn to leverage SEO tools for optimizing content and conducting comprehensive SEO audits. |
| Implement effective SEO strategies to enhance website conversion rates. |
| Keep up with SEO trends, search engine algorithm updates, and future digital marketing developments. |
| Dive into the intricacies of Pay-Per-Click (PPC) advertising, including Google Ads algorithms, Ad Rank, and positioning. |
| Gain expertise in conducting keyword research and effectively utilizing ad extensions to enhance your campaigns. |
| Learn how to craft persuasive ad copies that maximize ad strength and deliver impressive ROI. |
| Discover advanced strategies such as remarketing, RLSA in Google Analytics, and campaign integration to boost your results. |
| Leverage demographics, interests, locations, and dynamic keyword insertion for targeted advertising that reaches the right audience. |
| Explore emerging trends in Google Ads, including Performance Max, Smart Campaigns, mobile app install ads, and feed optimization. |
| Explore various social media platforms and their specific purposes. |
| Develop and maintain your brand’s identity and reputation across multiple social media channels. |
| Discover how to effectively use key social media tools and advertisements to maximize channel potential. |
| Implement influencer collaborations and video marketing strategies on various platforms to enhance engagement. |
| Identify key metrics to evaluate and analyze the effectiveness of your social media campaigns. |
| Master the art of segmentation, automation, and template creation to ensure your campaigns are effective and targeted. |
| Discover five key tactics that will help you leverage email marketing to drive business growth and engagement. |
| Learn to utilize tools like Mailchimp, GetResponse, and Zoho for efficient and effective campaign management. |
| Understand the most effective lead-generation tactics and learn about various lead types to build highly targeted email lists. |
| SMS |
| Learn to create compelling SMS marketing campaigns with effective segmentation, automation, and template creation techniques. |
| Explore five key tactics to boost your business through SMS marketing, driving customer engagement and conversions. |
| Gain expertise in tools like Twilio, TextMagic, and SimpleTexting for efficient and effective SMS campaign management. |
| Understand the best lead-generation strategies and various lead types to build targeted SMS marketing lists. |
| Affiliate |
| Master the Fundamentals of Affiliate Marketing |
| Discover Strategies to Effectively Promote Your Business |
| Adsense |
| Master the essentials of Google AdSense. |
| Explore ways to effectively utilize it for monetizing your website. |
| Grasp the fundamentals of online reputation management (ORM). |
| Identify key strategies to monitor your brand's online presence. |
| Learn how to address negative feedback and reviews effectively. |
| Implement tactics to enhance and protect your brand's reputation online. |
Studentpreneur program will give an insight about how students can build their freelancing career from scratch, starting from pitching clients to creating decks to controlling finances.